Programs built with a place, not taken from it.

Scope

• Programmed a single-day sequence of herbalism, natural dye, visible mending, fermentation, botanical walks, mycology, shared meals and live music
• Sourced and coordinated local practitioners, teachers and musicians across Los Angeles’ craft, wellness and ecology communities
• Designed the format so that what is made, said and eaten on the day becomes an issue of Green Girl Agenda1
• Led creative on the ticketed Earth School page and the Green Girl Crafts site, built through A+K Studios

Scope

• Write the recurring editorial sections, from mythology and ocean field notes to a column on ecofeminism
• Shaped the creative strategy: issue themes, print direction, and the format of a folded newsprint-style booklet sent by mail
• Built the preliminary production system in Notion, with agentic workflows for task tracking, vendor sourcing and research
• Sourced print and design vendors against a tight budget and a tighter turnaround

Scope

• Built one format and adapted it city by city rather than rebuilding each date2
• Handled vendor contracts and site layouts in public space, with local partners, vendors and artists in every city
• Earth Sessions Los Angeles, Audubon Center at Debs Park, July 2022, co-produced with The Eyes & Ears Agency
• Funds raised went directly to the grassroots organizations each event was built with

Scope

• Named Project Manager of the cultural programming plan: led the programming concepts and the implementation plan, and co-developed its budget, partnerships and timeline
• Designed a recurring calendar of salon dinners, foraging, herbal dyeing, wellness, artist talks, and mending and craft clinics, plus an annual artist residency
• Mapped partnerships radiating from local to regional to national, drawing on institutional relationships across San Diego County
• Delivered alongside the $4.3M public art portfolio I project-managed on the same site: five commissions, 50+ fabricated elements, freight from four countries

Scope

• Cartier × Vogue. On-set art department for a campaign set built and struck inside a single Met Gala Monday
• Abacaxi FW25. Production design for the runway environment: sourced over a few days, then installed in under 20 hours with one assistant, set to the presentation’s narrative flow and choreography
• Women’s History Museum at Amant Foundation. Fabrication strategy and exhibition advisory, holding fabrication and install timelines against the budget. Covered in Vogue, Artnet and Wallpaper
• Bottega Veneta. Set design

Scope

• Advised on curation and designed the spatial sequence for one room holding work, objects and a seated program
• Designed the suspended canopy from site photography, marking sight lines and fixing points against the existing ceiling
• Directed the hang, plinths and shelving over video call with a crew on the ground
• Produced the invitation as a cut and welded steel object

Scope

• Produce recurring pop-ups for Retail Pharmacy across Los Angeles and New York: concept, build, vendors, merchandising and floor
• Bring Mexico City designers into the New York market: the introduction, curation on the retail side, and shipping and contracting on the brand side2
• Building WiG’s New York activation: sourced a gallery next door to Retail Pharmacy, designing with local fabricators, and curating site-specific performance with local models, artists and hairstylists
• The reciprocal leg takes Retail Pharmacy to WiG’s Mexico City store: curation, production design, local activations, PR and on-site sales

Scope

• Directed concept development with Field Operations and Tom Phifer and Partners, and engaged the client teams
• Modeled $5M to $50M investment scenarios at line-item level: acquired, loaned and commissioned works, plus cultural programs and activations varied by cost and season
• Developed all presentation materials: park typologies, investment scenarios, and themes from day to night and season to season
• Led correspondence with cultural researchers, landscape architects and production consultants

Scope

• Architected the brand voice across programs, educational resources, PR, speaking engagements, events and experiences; managed five copywriters and two researchers
• Managed the engagements division: sourced partnerships with institutions, corporate clients, creators and brands for events, cross-posting and the podcast; built the speaking program (~30 engagements)
• Led the programs calendar with the social media manager; launched the newsletter and converted it to a paid Patreon membership in three months
• Oversaw The IE Agenda, a 102-page print issue that sold out its 5,000-copy run, from budget and printers to editorial
• Designed and wrote a six-week corporate accountability module taken by Nike, Starbucks, Clorox and Tazo

Scope

• Built positioning and consumer segmentation frameworks from what people actually said, rather than from personas
• Mapped the cultural terrain the brand was moving into, including the convergence of beauty and wellness
• Argued a local-first approach: reaching a market through its own communities, makers and subcultures rather than one global campaign2
• Audience segmentation and dual-market positioning for Luna Luna Festival

Scope

• Developed the concept and the digital exhibition structure
• Ran an open call that drew 160 submissions and curated 40+ artists from it
• Personally identified, called and vetted the grassroots organizations on the ground; all donations went to them2